Obesity in America
A Business Delivering Technology
Based Solutions That Fight Obesity and Inactivity
Interactive Fitness Systems
“When people take a good look at the Sportwall
Systems, they'll see the wave of the future. Players
are getting cardiovascular fitness, sports training
and having fun at the same time!”
Billie Jean King
Winner of 20 Wimbledon Titles
The Concept: Technology has changed our lifestyles.
As a result:
• Significant increases in obesity
• Growing concerns about diabetes
• Increases in depression
• Increases in sensory integration dysfunction
disorders such as dyslexia, ADHD, Autism
Sportwall International is positioned to deal with these
issues.
U.S. Obesity Epidemic Snapshot
• In 2003 the CDC Reported:
– 64 % of U.S. Population Overweight
or Obese
– 4 Million Americans Weight
300 lbs or More
– 400,000 Americans Weigh 400
lbs
– 15% of Children are Obese
Today, the situation is significantly worse!
Annual Economic Cost of Obesity
• U.S. $117 Billion in 2000 (Comparable Costs
of Cigarette Smoking)
• 400,000 Deaths Each Year Most in Prime Earning
Years
• Lost Productivity: $3.9 Billion
– Lost Work Days: 39.3 Million
– Physician Office Visits: 62.7
Million
– Restricted Activity Days: 239.0
Million
– Bed-Days: 89.5
Obesity Trends
• Youth are the fastest growing segment of
the obese population.
• The United States is now spending 16% of its
Gross National Product on health care compared with
8% fifteen years ago.
• Trend moving more towards what Japan is now experiencing
with 50% diabetes and utilizing 30% of their Gross National
Product on healthcare.
 Related
Health Risks of Childhood Obesity
• Type 2 Diabetes – Major Factor in Development
of Resistance to Insulin
• Heart Disease & Hypertension – Heart
Must Work Harder
• Cancer – Increases Risk of Prostate and
Uterine Cancer
• Osteoarthritis – Excess Weight Causes Joint
Strain and Inflammation
• Respiratory Problems – Fat Stored in Neck
& Tongue Obstructs Air Passage – Sleep Apnea
• Depression – Frustration with Physical Pain,
Discrimination, Feelings of Failure
• High Cholesterol
Depression
• Depression is a serious consequence of inactivity
• Over 8 million children take anti-depressants
• Harvard has released a study showing exercise
produces greater sustained control of depression than
antidepressants.
• Exercise:
– releases endorphins,
– stimulates the elimination
of adrenalin and cortisol
– naturally increases the production
of serotonin, norepinephrine, and dopamine, the critical
ingredients needed
to reduce, eliminate, or manage depression.
Sensory Integration Dysfunction
Sensory Integration Dysfunction is Fast Becoming a
Mainstream Problem
• Inactivity Prevents Kids from Proper Neurological
Development
• Properly Developed Neurological System
– Takes in Information
– Organizes & Makes Sense
of the Information
– Enables us & to Act Accordingly
– Enables Us to Achieve Increasingly
Complex Goal Directed Actions
• The Neurological System is primitive at birth
and requires stimulation to develop
• If stimulation does not occur:
– Normal Development Does Not
Occur
– Normal Adaptive Responses Not
Achieved
– Learning, Physical and Emotional
Development as Well as Behavior Impacted Negatively
• Results in increase occurrences of ADHD, Dyslexia,
Autism, and a multiplicity of neuromuscular development
and visual-perceptual-motor problems.
SOLUTIONS
 We
have to offer new ways to get active that are consistent
with our lifestyles
• Obesity is Easier to Prevent Than to Treat
• Get People Exercising Without Them Knowing It
• Make it Fun
• Build Bridges With:
– Kids
– Parents
– Schools – After School
Programs
• Activity Must Be:
– Right Kind of Activity
– Right Environment
Interactive Technology
With the massive swing to interactive computer games,
now a $35 billion market, there is a new game in town;
Interactive Fitness Systems. It is our prediction that
within the next few years, we will see an interactive
fitness room alongside strength and cardio rooms in
every fitness facility. The following Brands have already
emerged in this space:
• Dance Dance Revolution by Konami
• Game Bike by numerous suppliers
• Sportwall
• Kilowatt by Powergrid
• Airbounder by Hogan
• Trazer by Cybex
• Makoto
• Konami Boxing
These brands offer individual workouts for people older
than 8 years. Sportwall is the only Brand that offers
solutions for all markets and is unique in its ability
to serve athletic training, group training and small
children.
How Sportwall Interactive Technology Works
 Sportwall
Programs stimulate the neurological
system to adapt to a higher level of
efficiency by concurrently:
• attracting participation and engaging sustained
interest with computer games;
• Stimulating the hands, feet, eyes, ears and the
vestibular system
• motivating brain/body engagement and
• engaging cognitive and creative decision making
under pressure
• delivering a cardiovascular workout in a game
format
Sportwall Technology Reaches People Currently Not
Being Met By Traditional Exercise Programs
Provides Solutions for Fitness Facilities by:
• Attracting participation with activities that
inactive people WANT to do
• Sustaining Interest with an extensive variety
of programs that can be adapted for all ages, abilities,
interests and special needs
• Accommodating small or large groups with limited
staffing resources
• Enable Health Club to open their doors to under
14 years olds by qualifying as group exercise under
standard General Liability Insurance.
• Using the same equipment to address the fitness
needs of the entire family regardless of athletic ability
or age.
The Health Benefits of Sportwall’s Programs
• Develops more fully integrated sensory modes
• Improves muscle strength
• Increases metabolism
• Lowers cholesterol
• Increases circulation and improves cardiovascular
tone
• Improves stamina, balance, posture, and digestion
• Strengthens bones
• Diabetes is possibly prevented by increasing
the utilization of blood sugar.
• Biochemically, the increased serotonin and endorphin
activity supports a natural sense of wellbeing that
also lowers sugar cravings and overeating.
• Effectively burns up adrenaline and other hormones
released in the fight or flight response and can effectively
melt physical tension.
 Interactive
Exercise – Food for the brain
• Interactive fitness programs encourage right
and left brain intelligence and balance as the participant
is directed to perform movements that develop the corpus
collosum, the super highway of connective motor and
sensory axons, that connects the two hemispheres of
the brain.
• Movement is essential to the development of the
four lobes of the brain and the more both hemispheres
and all lobes are activated by use, the more dendritic
connections form and extend across the corpus collosum
and myelinate.
• The more myelination, the faster the processing
between both hemispheres and all the lobes of the brain.
• The more we access both hemispheres, the more
intelligently we are able to function.
• It is necessary to use both hemispheres of the
brain to be maximally proficient at anything.
Delivering Solutions
Sportwall reaches individuals in the following markets:
• Fitness Centers, YMCA’s, Church Community
Centers
• K-12 Schools for PE, Adapted PE, Special Education,
and After School Programs
• Sports and Athletic Performance Facilities
• City Parks and Recreation Programs
• Military Bases
• Senior Activity Programs
• Amusement Parks, Family Fun Centers, and Shopping
Malls
• Family Back Yards
 Sportwall
Customers
• Spectrum Clubs
• Life Time Fitness
• Cooper Clinic
• Gold’s Gyms
• Club One
• Rochester Athletic Club
• YMCA’ around the country
• Powerhouse Gyms
• McDonalds
• Tennessee Technical University
• PE4Life
• 24 Hour Fitness
• Franco’s
• Wellbridge
• Government Services
Sportwall’s Proprietary Product Lines
• Sportwall Junior Playgrounds for 1 –
11 years
• Sportwall Group Fitness and Athletic Training
Stations for all ages
• Sportwall Performance-PT for Personal Training
and Sports Performance training for all abilities
Group Training
Group fitness and Athletic programs for multi-purpose
locations:
• Individual and group training for all ages including
kids, teenagers, adults, seniors and athletes
• Sports specific training for tennis, soccer,
baseball, basketball, lacrosse, hockey, football and
volleyball
• Physical, therapy and occupational therapy programming
• After-school programs
• Wellness classes for seniors
Youth Fitness
Sportwall’s turnkey computer playgrounds:
• Fit as group exercise under pre-existing general
liability insurance
• Deliver strong profitability in new family and
youth memberships
• Promote membership retention because kids' enthusiasm
encourages parents to keep coming back
• Kids stay active while parents get fit
• Attracting participation with activities kids
WANT to do
Grows membership revenues… and thrills parents
by sending home happy, exhausted kids!
Sportwall Performance-PT Individual and Team Training
• Cardio Training
• Sports Specific Skill Training
• Speed and Agility Training
• Core Strength Training
Sportwall Provides Proven Benefits to Commercial
Buyers
• Motivation to Participate - Scoring and tracking
engages interest
• Rapid Progress & Results - Cuts the learning
curve
• Sustains use over Time - Curriculum, score tracking,
programs
• Delivers Profitability – Used in fundraising
and sponsorship programs
Why Interactive Technology?
• Interactive technology holds the potential of
helping the world transition from inactivity induced
obesity, diabetes, depression, ADHD, ADD, and Dyslexia
to technology based activity that suites our lifestyles.
• Our technology is based on the basic human enjoyment
of PLAY. Something people WANT to do instead of HAVE
to do.
• TV and computers have replaced tree houses and
books and fear of “predators” prevent natural
play outdoors. There has never been a more important
time for Sportwall’s technology.
•Sportwall is Serious Fitness For People Who Love
to Play!
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