"If people will take a good look
at the Sportwall, they'll see the wave of the future.
We should put a Sportwall in every public park, school
and athletic facility. We should have companies putting
their names on them and sponsoring them to help the
youth of America.
"With the Sportwall players are getting cardiovascular
fitness, sports training and they're having fun at the
same time! It's a great way to get today's young computer
game players off the couch and exercising again. Believe
me when I say you've never experienced anything like
this before. The Sportwall is truly a blast!"
- Billie Jean King
Funding a Sportwall System Through
Sponsorships
If you have made the decision that Sportwall
should be part of the daily activities in your facility
- but funds are limited, don't worry! This information
will guide and assist you in the quest for the appropriate
sponsorships.
What is Sponsorship All About?
Sponsorship is about enrolling members of the community
in supporting the vision and message of a program or
activity through providing the financial assistance
to make it happen. In return. the sponsor gains recognition
for supporting the vision.
Does Your Facility Need Sponsorship?
Sponsorship is an option to receive financial assistance
to pay for the equipment you need. It is an opportunity
to look at sponsorship opportunities as an additional
revenue stream that can be used to grow the program
or other programs and activities.
Who Could You Approach As Possible Sponsors?
This is all about finding "the perfect match".
Look for partners that are either interested in reaching
the audience of your school or club members or are concerned
about improving the health and wellness of the youth
in your community. Find partners that would like to
support and be seen to support programs that are designed
to increase the awareness of the health and fitness
levels of our nation.
- Corporations - Remember, corporations save
money when they employ healthy individuals. Large
employers in your area may be the ideal sponsorship
partners for your system.
- Vendors/Suppliers - approach vendors and
suppliers to your club that would like to increase
their advertising exposure with club members.
- Local Businesses - partner with local businesses
that are interested in reaching and audience represented
by your club members (e.g. lawyers, accountants, etc.)
- Foundations - approach foundations in your
area that are committed to improving health and well-being
of youth.
How to Package and Price Sportwall Sponsorships
How to package and price the sponsorship opportunity depends
on the market and the comfort level of the individual
seeking the sponsorships. The actual sponsorship package
for your facility could include - but is not limited to
one of the following ideas or combinations thereof:
- Charge a one-time flat fee for the full amount from
one party (Individual - One-time)
- Charge a flat fee for 1/3 of the amount from one
party per year for three consecutive years (Individual
- Multiple times)
- Split the total value of the Sportwall system, plus
additional shipping and extras over the number of
stations being purchased. Charge a one-time flat fee
per station and seek as many sponsors as stations
are available (Group - One-time)
- Charge a flat fee per year per station and seek
as many sponsors as stations are available. This allows
your facility to renew and resell the advertising
space on an annual basis while keeping a continuous
revenue stream (Group - Multiple times)
What Will the Sponsor Receive for the Sponsorship
Fee?
The sponsor will receive exposure of its company
name and/or logo on the Sportwall system. The exposure
will be in form of a logo decal that is located below
the white line of each station that they are sponsoring
for the period of time agreed to. For "one-party"
sponsors we suggest placing their logo on all stations.
In addition, we suggest you include the sponsors' names
and/or logos in other promotional activities that your
facility is pursuing.
I Have Found Sponsors - What is the Next Step?
You have found a sponsor(s) and all parties have agreed
on the sponsorship content. What's next?
- Contact Sportwall International Inc. and purchase
your SportwallTM system - if not already done so.
Let us know that you are working with sponsors and
will require sponsor logos.
- Acquire the sponsors' logo in either of the following
formats: jpeg; tiff.
- Collect sponsors' funds.
- Submit the sponsors' logos and the required quantities
to Sportwall International Inc. together with your
PO or if you have already purchased your system please
reference your PO number.
- Sportwall International Inc. will create logo decals
that are easily placed on the system. The charge for
logos is according to the current price list.
I Have Found a Major Sponsor and Need Assistance
with a Negotiation that Will Benefit Many Schools, YMCA's,
Boys and Girls Clubs, or JCC's
Contact:
Cathi Lamberti
Sportwall International, Inc
800-695-505
|
